Competition landscape · by country · checked 17 September 2026

Everyone holds menus. Nobody holds the record.

Thirteen regions, seven kinds of player. Delivery apps hold the freshest menus and will not publish them as a record. Aggregators and copycats publish undated scrapes. Website builders sell restaurants their own pages. Data companies sell trends to brands. The dated, sourced, machine-first menu with an official order path is unoccupied in every country; what differs is how crowded the ground around it is.

● crowded ◐ contested ○ open verified = checked on the web on 17 Sep · from memory = known players, verify before quoting

The verdictWhere to start, and where not to

Region	Ground
United States	● crowded
Canada	◐ contested
United Kingdom and Ireland	◐ contested
Germany, Austria, Switzerland	◐ contested
France, Spain, Italy	○ open
India	◐ contested on ordering, open on the record
Middle East	○ open
Southeast Asia	◐ contested
Japan, Korea, China, Taiwan	● crowded, language-locked
Australia and New Zealand	○ open
Latin America	○ open
Africa	○ open, thin supply
Global and cross-border	○ the layer nobody holds

Start: India, then Canada

India is home, the corpus is deepest, the platforms will not publish a record, and copycats already prove the query demand. Canada is the tweet's own proof and Sirved shows discovery without provenance is the ceiling there.

Then: Middle East, Australia, UK, Latin America

Open or lightly contested, English or Arabic or Spanish, delivery-heavy, no record. Same playbook, new supply crawl.

Not first: US, Japan, Korea, China

The US is the biggest and the most built; enter it through Menuclature data, not pages. East Asia's platforms are the record in their languages already; entry needs local partners.

Seven kinds of playerWhat each holds, what each lacks

Kind	Examples	They hold	They lack
Delivery and ordering platforms	DoorDash, Zomato, Deliveroo, Talabat, iFood	the freshest menus, prices that change daily	will not publish a record that sends people elsewhere; no provenance; menus tuned for the app
Menu aggregators and search engines	Sirved, Allmenus, speisekarte.de, Restaurant Guru	many menus, discovery by dish	undated, unsourced, no history, no claim loop worth the name, ordering dead end
Exact-match price sites	menuwithprice.com, menupricesindia.com, chain copycats	the brand + question query, hundreds of thousands of visits	scraped once, no source, wrong when prices move, cannot order; the tweet's complaint
Listings and answer surfaces	Google Business Profile, Yelp, TripAdvisor, Apple Maps	where people and models look first	depend on owners and partners for menus; cite structured sources
Restaurant website builders	Popmenu, Owner.com, BentoBox, Toast, Square, Flipdish	SEO pages for one restaurant, sold to it	the restaurant must buy, set up and maintain; nothing for the long tail that never buys
Syndication and POS	Yext, Uberall, Petpooja, Foodics, UrbanPiper	live menus at the source	sold to restaurants; no public record; possible source partners
B2B menu data	Datassential, Technomic, MealMe data, Nutritionix	large menu databases with history	paid, not public, not per-restaurant pages, not built for answer engines

By countryPlayers, and why the record is still open there

● United States crowded

The most built market. Delivery platforms hold the freshest menus for ordering, Grubhub owns the two classic menu sites, Google shows menus and is what AI Mode reads, exact-match price sites take the chain queries, two B2B databases sell menu trends, an API sells menus to developers, and website builders sell restaurants their own SEO pages. Nobody publishes a dated, sourced, machine-first record with an official order path.

Player	Type	What they hold and lack	Checked
Allmenus, MenuPages	menu sites (Grubhub, now Wonder Group)	menus for ordering; undated, unsourced; both still operating	verified
DoorDash, Uber Eats, Grubhub	delivery	the freshest menus, held for ordering, not the record	from memory
Google Business Profile, Yelp, TripAdvisor	listings with menus	menus from owners and partners; Google is the surface answer engines read	from memory
MealMe	menu + ordering API, 1M+ restaurants US/Canada	aggregates POS and delivery menus; sells menu data on the top 100k restaurants; closest thing to a machine record, built for ordering	verified
Popmenu, Owner.com, BentoBox, Toast, Square	restaurant website builders	sell the restaurant its own SEO pages (Popmenu: a page per dish, $179 to $499 a month); the restaurant must buy and maintain it	verified
menuwithprice.com, menuswithprice.com, fastfoodmenuprices.com, secretmenus.com	exact-match price sites	the tweet's winners: menuwithprice.com ~409k visits in April 2026; undated, unsourced, dead end at ordering	verified
Datassential MenuTrends, Technomic Ignite Menu	B2B menu databases	100,000+ menus for trend analysis, sold to CPG and chains; not public pages	verified
Nutritionix, MenuStat	chain nutrition datasets	nutrition per item for chains; public-health lineage	from memory

◐ Canada contested

Sirved is a real menu search engine born in Windsor, now covering North America, but it is discovery, not provenance. Delivery apps hold ordering menus. Exact-match sites own the chain queries, which is how Tim Hortons lost its own breakfast menu. No dated, sourced record; no subsite per restaurant.

Player	Type	What they hold and lack	Checked
Sirved	menu search engine, Windsor ON, since 2015	400,000 to 660,000 menus across North America; app; discovery by dish and diet	verified
Skip, Uber Eats, DoorDash	delivery	ordering menus	from memory
near-exact-match chain sites	copycats	the 'Tim Hortons breakfast menu' winners, ~50k visits a month on one query per the tweet	verified
Popmenu Canada, Owner.com	website builders	sold to restaurants	verified

◐ United Kingdom and Ireland contested

Ordering platforms and a reservations platform hold menus; global aggregators cover the long tail thinly; chain queries go to price copycats. No record.

Player	Type	What they hold and lack	Checked
Deliveroo, Just Eat, Uber Eats	delivery	ordering menus	from memory
TheFork	reservations with menus	menus attached to bookings	from memory
Restaurant Guru, speisekarte.menu	global aggregators	long-tail menu pages, scraped, undated	verified
chain price copycats	exact-match sites	'Nando's menu prices', 'Greggs menu' style pages	from memory
Flipdish, Toast UK, Square	ordering and website builders	sold to restaurants	from memory

◐ Germany, Austria, Switzerland contested

The one European market with a national menu site: speisekarte.de, plus its global sibling. Delivery and reservations hold the rest. Undated and unsourced still.

Player	Type	What they hold and lack	Checked
speisekarte.de, speisekarte.menu	national and global menu sites	menu pages per restaurant; the Speisekarte query is served	verified
Lieferando, Wolt, Uber Eats	delivery	ordering menus	from memory
Quandoo, TheFork	reservations	menus attached to bookings	from memory
SwipeIn	menus with reviews	swipe discovery	verified

○ France, Spain, Italy open

TheFork family holds menus with reservations; delivery holds ordering; the rest is TripAdvisor and global aggregators. No national menu record; QR-menu SaaS is fragmented.

Player	Type	What they hold and lack	Checked
TheFork (LaFourchette, ElTenedor)	reservations with menus	menus attached to bookings	from memory
Deliveroo, Uber Eats, Glovo, Just Eat	delivery	ordering menus	from memory
TripAdvisor, Restaurant Guru	listings and aggregators	scraped, undated	from memory
local QR-menu SaaS	digital menus	sold to restaurants, many small vendors	from memory

◐ India contested on ordering, open on the record

Zomato and Swiggy hold menus for hundreds of thousands of restaurants and their menu pages rank for '<restaurant> menu', but they are ordering surfaces and will not publish a record that sends people elsewhere. Chain fact queries already go to Indian copycats. The long tail has no page at all. Home market, deepest corpus: the first market.

Player	Type	What they hold and lack	Checked
Zomato (Eternal), Swiggy	delivery with menu pages	ordering menus; pages rank; platform fee ₹14.90 per order from March 2026	verified
magicpin, EazyDiner, Dineout (Swiggy)	discovery and deals	menus incidental	from memory
Justdial	listings	some menus, mostly phone numbers	from memory
menupricesindia.com and similar	exact-match price sites	'Domino's menu with prices India 2026' pages; the copycat pattern already here	verified
Petpooja, DotPe, UrbanPiper, LimeTray, Posist	POS, ordering, websites	hold live menus inside restaurants; possible source partners	from memory
menumanager.in, onlineemenu.com	QR-menu SaaS	digital menus sold to restaurants	verified

○ Middle East open

Delivery platforms hold ordering menus; POS vendors hold live menus; no public menu record in Arabic or English.

Player	Type	What they hold and lack	Checked
Talabat, HungerStation, Jahez, Careem Food, Noon Food, Deliveroo	delivery	ordering menus; Talabat absorbed Zomato UAE	from memory
Foodics	POS	live menus inside restaurants	from memory
Restaurant Guru	aggregator	thin	from memory

◐ Southeast Asia contested

Super-app delivery holds ordering; strong review sites hold menus with photos in Thailand, Hong Kong and Singapore. Language moats per country; no dated record.

Player	Type	What they hold and lack	Checked
GrabFood, foodpanda, GoFood, ShopeeFood, LINE MAN	delivery	ordering menus	from memory
Wongnai (LINE MAN Wongnai)	Thailand reviews with menus	strong local record, photos	from memory
OpenRice	Hong Kong and SEA reviews with menus	menus and photos	from memory
Burpple, Chope, Eatigo	Singapore discovery and bookings	menus incidental	from memory

● Japan, Korea, China, Taiwan crowded, language-locked

National platforms hold menus with photos and reviews and are the default in their languages. Provenance and machine-first surfaces are still absent, but entry needs the language and partners. Not first.

Player	Type	What they hold and lack	Checked
Tabelog, Gurunavi, Hot Pepper Gourmet, Retty	Japan reviews and bookings with menus	the record in practice	from memory
Naver Place, Baemin, Coupang Eats	Korea	menus in Naver; ordering in apps	from memory
Dianping, Meituan, Ele.me	China	menus, dishes and reviews at scale	from memory
Uber Eats, foodpanda	Taiwan	ordering	from memory

○ Australia and New Zealand open

Delivery holds ordering; QR-ordering SaaS is strong; Zomato withdrew; chain queries go to copycats. No record.

Player	Type	What they hold and lack	Checked
Menulog, Uber Eats, DoorDash	delivery	ordering menus	from memory
me&u (with Mr Yum), Bopple, Order Up	QR ordering	live menus inside venues	from memory
chain price copycats	exact-match sites	Hungry Jack's, Guzman y Gomez menu queries	from memory

○ Latin America open

iFood and Rappi hold ordering menus; nothing publishes a record; Spanish and Portuguese long tail unserved.

Player	Type	What they hold and lack	Checked
iFood	Brazil delivery	ordering menus at scale	from memory
Rappi, PedidosYa, Uber Eats	delivery	ordering menus	from memory
Restaurant Guru	aggregator	thin	from memory

○ Africa open, thin supply

Delivery is patchy and has retreated; many restaurants exist only on Instagram and WhatsApp, so the supply rail itself is the work.

Player	Type	What they hold and lack	Checked
Glovo, Bolt Food, Mr D Food, Uber Eats	delivery	ordering menus in a few cities; Jumia Food exited	from memory
Dineplan	South Africa reservations	menus incidental	from memory

○ Global and cross-border the layer nobody holds

The surfaces answer engines read are Google, Apple Maps and whatever structured data exists. Syndicators push menus into listings for a fee; B2B databases sell trends; an API sells ordering menus. The dated, sourced, machine-first record with an official order path is unoccupied everywhere.

Player	Type	What they hold and lack	Checked
Google Maps and AI Mode, Apple Maps	the answer surfaces	show menus from owners and partners; cite what is structured	from memory
Yext, Uberall	listing syndication	push a menu to many listings for a subscription	from memory
TripAdvisor, Restaurant Guru, speisekarte.menu, SwipeIn	global aggregators	scraped long tail, undated	verified
Datassential, Technomic, Tastewise	B2B data	trends, not pages	verified
MealMe	menu API	US and Canada, for ordering	verified

What this means for MenufiedFive things the crowd does not do

Date and source every menu

No aggregator or copycat shows when a menu was true or where it came from. Provenance is the whole product.

Send the order home

Every copycat is a dead end; every platform keeps the order. The official-channel button is why a brand claims the page instead of fighting it.

A page for every restaurant, unasked

Website builders serve the ones who pay. The long tail never buys; its subsite has to be generated.

Machine surfaces first

JSON-LD, menu.json, llms.txt, MCP, change feeds. The answer engines are the new front page and nobody is writing for them.

History

Versions and a price index. Only the B2B databases have history, and they sell it to brands, not to the public or to models.

Sources checked on 17 Sep

Sirved · Allmenus · MenuPages · Popmenu · website builders compared · Datassential · Technomic · MealMe · Similarweb on price sites · speisekarte.de · menupricesindia.com